Marketing and Communications Executive

Date Posted:

Tuesday June 11, 2024

Location:

Newbury

Salary:

£35,000 - £40,000

Hours:

35 per week

Are you an entrepreneurial, creative, and results-driven marketing professional?

Due to continued growth, a new opportunity has been created for a standalone marketing professional to work with the Leadership team to develop and deliver a marketing plan that defines Cobal in the marketplace as a market leader in the design, production, and installation of signage, wayfinding, placemaking, and brand implementation services. 

We are seeking an entrepreneurial and creative marketing professional who can develop strategies and tactically implement the campaigns. You will have full ownership of the marketing plan. 

Reporting to the Commercial Director, the Marketing and Communications Executive will design, develop and manage inspiring external and internal marketing and communication campaigns that inform, educate and engage the external marketplace and all internal employees. 

Working collaboratively with the business, you will act as the custodian and champion for the Cobal brand utilising modern communication channels that engage colleagues and customers and build awareness of Company activities and business successes. 

Key Responsibilities: 

  • Create, develop and implement the marketing plan.
  • Manage and execute marketing activity and campaigns across various platforms and touch points.
  • Create compelling content that promotes business successes for online and offline channel (i.e. case studies, news stories, social media feed, sales proposal content/proposals, new sales collateral, samples/promotional items, CPDs, website development, product marking, press releases, award management, product launches).
  • Write captivating stories by creating content for platforms and sales collateral.
  • Build and maintain collaborative relationships with the team, clients, partners, suppliers, and stakeholders.
  • Engage with providers of accreditations to maintain marketing messages and take part in all appropriate promotional activities.
  • Create and nurture presence in the market and community by delivering CPDs, capturing the voice of customers, and seeking and participating in networking opportunities.
  • Monitor and assess market opportunities across target industries/sectors.

About You

  • Proven marketing experience with a focus on direct execution
  • Competent in creating and implementing inspiring marketing campaigns
  • Familiarity with marketing tools and software e.g. Adobe Creative Suite
  • The ability to author editorials and marketing collateral
  • Proof reading ability and excellent attention to detail
  • Naturally independent, with a collaborative working style
  • Capability to maintain online presence – such as social media and website 

In return, we offer a competitive salary and benefits and the opportunity to own and develop the marketing plan for a growing SME business.

Join us at Cobal and be a part of our exciting journey to redefine marketing excellence!

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